So, what’s any of Paris’ shenanigans got to do with your dental marketing? And how in the world can she help YOU grow the profits in your dental practice?
In dental marketing services, having goals on the number of new patients that you would like to have can be very helpful. Set the number of new patients that you would want to have, for example, in a month. Having this number in mind helps you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then in time you will be able to add more new patients to those fixed number of patients ( let’s say from 3 patients, you will be able to increase them to 4 or 5 patients in a month).
For the free standing insert ad, we gained 26 new patients, with 7 additional referrals, we ran it 6 times, we had an expense of $11,900.00 for the ad, and our collection to date is an amazing $64,072.75! So the question now is this, “As a dental practice act, would you spend around $11,000.00 to bring in around $64,000.00 into your practice?” And our answer to that is definitely a “Yes!”. And that’s what really sold us on dental marketing expert Ed O’ Keefe and his whole dentist profits staff!
Walking just may be the best secret to staying in shape and losing weight. It is easy to do, you can do it anywhere at any time of day. It is just enough to get your heart pumping and get you sweating.
In the olden days, word of mouth might have been the only option to build your dental practice; that plus the yellow pages. But you are a modern dentist and you have a web site, maybe even a Facebook Page. What’s that you say “build it and they will come”. Probably not!
And you send out a press release to launch your Free Report. That’s because you want to “tie in” to the Paris Hilton Vegas Coke Scandal. to promote your dental practice.
This is one of the best times of the year to promote whitening and cosmetic services to a group of people who are going to experience the biggest accomplishment in their lives. High school graduation.
Advertising, such as the yellow pages, may seem like a reasonable investment, but the cost per new patient is quite high – and there is no way to tell what kind of results you are achieving. Telemarketing, on the other hand, may seem more expensive, but usually provides a much lower cost of acquiring a new patient, with more measurable results.