I was recently looking into ways that I would be able to try to better compete with the competition. My small business had fallen behind in recent years to some of the larger and better funded competition. I took a lot of the responsibility for that, and I wanted to make sure that I was the one who worked to fix the problem. I decided that it would be a great idea to see what I could do in the realm of digital marketing. I had heard plenty about this, and I felt that there must be something to it. If it was helping out these other businesses so much, then it could certainly do some wonders for mine.
1) Run an audit of where your brands are. Note the usernames you use. If you have one flagship brand that’s also your company name, then it’s easy. If you have a stable of brands, this could be a long list.
Analyze Backlinks – Another gold mine for exploring a competitor’s back links. This one provides more valuable options that allow you to filter out same domain URL’s and to search for factors such as target keyword mentions surrounding the links.
But when you do find them, you then have to be sure you get the most out of the relationship. You and your agency should work in collaboration; although they offer the expertise you need in the digital marketing field, you have the expertise they need to draw on to make sure their ideas resonate with your target audience.
Backlink Watch The Backlink Watch Tool a very simple way to check a website’s back link URL’s anchor text and total OBL’s outbound links on the same page as online marketing company that link.
The tools listed below will not only help you discover your competition’s backlink profiles but will also provide ways to obtain relevant back links yourself.
Paul Buchanan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.