Social Media For Business (17) – Top 5 Online Reputation Management Tips

There’s no doubt that Facebook is a powerhouse. It has over 750 million active users, and that’s rapidly expanding every second every day. With Facebook going up against Google as far as search engine capabilities, you’ll no doubt see that very soon, if not already, Facebook members are looking to their friends’ patterns for purchasing decisions. If you’re not already on Facebook, you’re missing the boat. It’s time to set up a Page!

The Federal Trade Commission (FTC) has strict no-bribing rulings on products reviews and endorsements. If that sounds too strict to you, think again! Trust me, when you give your customer any “positive review bribe” (such as coupons or additional products), your implicitly sending them a message that your product is NOT good enough and it does need some extra push to be worthy of their recognition!

Why do customers harbour this mentality? Perhaps because they get the impression that something is wrong with the products sitting there. They look at the few remaining products and wonder: is that product defective? Has it gone out of style? Are these the “bottom-of-the-barrel” leftovers? You might not know exactly what they’re thinking, but one thing is for certain – they’re not buying it.

If you can just click on the site, I suggest the first thing to do is to look for a site at the end. Most web developers to determine their position that the site is “Created” web link on our web site at the end. This is the market rate. And then if you look to the end and you can not see, I would be suspicious that the organization, which declares that it has developed a website, you probably do not.

What’s more is you’ll still get access to the most advanced functionality. Let’s get back into the restaurant owner’s shoes. We’ve just sent a Free Dessert email coupon to all the customers who filled out our www.talktowendys.com and gave us their email addresses. We also included a “Forward to a Friend” link, so our customers can email the Free Dessert coupon to their friends.

Know which companies have the worst consumer feedback score. Here are a few problems that occur with many companies: refusing your claim more than often, they are quick on premium collections but slow in settlement process, they did settle your claim but it was unsatisfactory, they force you to accept a repair shop that is not up to caliber, the quality of the repair is then poor, unjustified high premium rates, they raise your rates after an accident, system issues like billing, policy and unreasonable non-claim issues. This is probably the worst and the scariest if you award your business to an insurance company like this. It is a nightmare for consumers.

Look carefully at the design, format and length of your current customer satisfaction survey. Does it capture your customer’s interest? Does it promise fast response and action? Should you change the name? the length? the questions? the design? Can you afford not to?

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